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Let’s talk about independent retailers and Cards Against Humanity. I’m not here to discuss the merits of the game, because the market doesn’t care about whether you or I think it’s a good game, or a sophisticated game, or whatever. It’s a game that people want to buy, and that’s what should be important to retailers.

Cards Against Humanity does not sell their game through distributors like Alliance and GTS. They sell direct to a very few brick-and-mortar stores, but the vast majority of their product is sold direct through Amazon. It has been so hot that I and many other independent retailers buy the game on Amazon, mark it up above MSRP, and sell it in our stores. It sells anyway. Recently they’ve made waves on my side of the industry by bypassing independents almost entirely and partnering with Target. In so doing they’ve probably killed the side-channel cash-cow of the marked-up copies sold at your local game store.

There’s a lot of hate among independent retailers for Cards Against Humanity, but the discussion of it is frequently disingenuous. Apparently they showed up at GAMA in 2014 and announced that they would be taking applications from stores to sell their game. They started small, signing with just a few retailers seemingly at random, and then suddenly started telling retailers that they were not approving any further applications for the indefinite future.

And why would they? We are, on the whole, awful. The barriers to entry on the retail side of our industry are essentially nothing, and some among us are pleased to sell games for 15% over wholesale online. Trying to enforce Minimum Advertised Price is like herding cats, with recent ongoing attempts requiring the clout of some of the largest publishers in our industry, who surely can’t be certain yet of the outcome. Some retailers wail bitterly about what lying, dishonest jerks CAH are for taking clean, indisputably legal steps to protect the value of their product, and that evening will post about how awful it is that other publishers allow scumbag online discounters to drive margins down to nothing.

Cards Against Humanity is the Soup Nazi of the tabletop gaming industry. They have a product that is so in-demand that they can decide exactly what stores get to do business with them. They have learned their lesson about independent retailers from their final trade show appearance and the backlash that continues in retailer forums to this day. If I were in their position, with a product so popular that I could freely choose my partners, I wouldn’t want to do business with us either.

It makes me wonder about what place the independent retailer has in the tabletop gaming business. Many of my well-respected and successful peers insist that the local game store has an important role as a driver of enthusiasm for new games. We demo and sell games locally which creates community, they say, and drives sales for the new thing across the entire ecosystem.

Whether you think that that’s true or not, and whether or not you believe that publishers will need us in ten years, you can’t deny what Cards Against Humanity has demonstrated: If your product is good enough, you can make lots of money while cutting out the petulant middle-man. Then, when you’re ready to try something bigger, there are mass-market retailers who are willing to sit down with you and do business like professionals.

Publishers, perforce, will continue to say reassuring things to us at trade shows. All we have to know is that Walgreens is getting their own Munchkin exclusive to understand that, right or wrong, we may not be considered indispensable forever. I can’t blame them, either way. Walk circumspectly, retailers.

Today I was at the store, sitting in our closet-sized office, doing end-of-the-month admin stuff, when I heard what sounded like happy noises from the front counter, including one of my managers saying, “That’s great! We can ALWAYS use more of those!” I asked what we bought, and she answered that we had just bought basically the entire set of GBA Pokemon games.

My stomach sank. I’m always scouring eBay, looking for big lots of video games that I can part out and sell at retail for a profit. I remembered seeing lots of these:

Don’t Do It

Let’s get this out of the way first: Selling counterfeit goods is illegal. Yes, it’s even illegal if you tell the buyer that they’re counterfeit. At the very least, the code running these games is owned by someone who is not getting paid for the counterfeit games, so at the very least “repro” carts are copyright and trademark infringement. If you are a store owner, do not mess with this. It’s morally wrong, legally prohibited, and practically it’s not a great idea to bet your business on selling black market goods. I want to feed my family and provide jobs for my employees with the knowledge that I didn’t have to cheat to do so.

Spotting Counterfeits

The above are all counterfeit games. Pokemon and Fire Emblem games are ridiculously hot right now so I’m sold out, but I do have a legitimate copy of Pokemon Sapphire in my workshop that is waiting for a battery replacement, so we can do a comparison.

Some things to notice: The battery on legitimate games is there to run a clock, rather than to keep memory intact. When the battery dies on these games, you are given a warning that the game will still work, but that time-related functions will not work. These functions include berry growth, which is helpful and fun but not required for the main part of the game. When starting the bootleg game, which has no battery and thus can’t keep time without being powered by the Game Boy, no warning is given. It is my expectation that the code has been hacked to circumvent the clock-check at the start of the game, and that berries do not grow. I don’t have a ROM dumper to check the former and can’t really be bothered to check the latter, but there is no reasonable way to implement time-based functions without, you know, a way to track time.

The backs of these games are clearly different when you have them side-by-side, but I’d have trouble telling if you just handed me one. The screw on the bootleg was silver-colored instead of gold-colored, but my experience with Chinese manufacturers indicates that this is not going to be consistent enough to be an easy tell.

The easiest way to tell the difference without taking the games apart is to look at the top-right corner of the blessedly-transparent cases. On the legitimate games you’ll see the edge of the battery. On bootleg carts you will see a chip on the top-right corner.

One final tell: There’s usually some letters and numbers physically imprinted on legitimate games near the Nintendo Seal of Quality. It’s too subtle to capture with my camera, but you can easily see it in good light. If there’s no imprinting, I would immediately be suspicious.

Take a look at the Pokemon Emerald cart above. Even in the seller’s photo you can see the chip in the upper-right corner where the battery should be. The legitimate card DOES have a chip near that location, but it’s not all the way up in the corner, and it’s mostly obscured by the battery.

Both of the above are counterfeit Fire Emblem games. These could be MUCH harder to spot since the cases aren’t transparent, but frequently the details are wrong on the labels since the games aren’t popular enough to get the same scrutiny. This Fire Emblem game is missing the Nintendo Seal of Quality altogether. Of course, if you open up the cases, the poor-quality boards and cheap blob-chip (these are chips printed directly onto the board and then covered with black epoxy to save cost) are giveaways. These particular copies don’t even make an attempt at having the Nintendo model numbers printed on board or using the “correct” chip model numbers, though of course that could change in later revisions.

What Now?

Well, I can’t sell these. I’ll keep them around for training purposes, but I would never sell them to a customer for legal and ethical reasons explained above. The employee who took these in wasn’t to blame, since he’d never been trained on spotting the fakes. I’ll point employees to this post in hopes that we won’t get burned again. I’ll place a note on the customer’s account to double-check the validity of games that he brings in from now on, but I won’t immediately ban him, because it’s very possible that he didn’t know they were fake. The eBay listings that are currently up don’t give any explicit indication that they’re aftermarket, and not everyone is informed enough to be suspicious of games below market prices shipping directly from China.

But now YOU are informed, so you’ve got no excuse. Go, and sin no more.

Update: My friend Michael from Desert Sky Games and Comics sends me an image one of of his copies of Fire Red:

Sure enough, more sleuthing determines that some of these games (which don’t need real-time clocks) don’t have batteries. From elsewhere:

Counterfeit on the left, legitimate game on the right.

If in doubt, it may be worth having known-legitimate games on hand for side-by-side comparison. That extreme-upper-right chip, the blob-on-board IC, and the lack of embossed letters on the Seal of Quality seem to be dead giveaways for fakes.

If you’re standing at your front counter at an empty game store reading my blog, then this one is for you.

You need a lackey. Right now. As in, as soon as you can reasonably do so. Ideally they should start training this afternoon.

You can’t be in two places at once, and you can’t reasonably do more than a couple of things at one time. Employees amplify the will of their employer, requiring only modest pay and humane treatment. An individual without employees is just a guy or gal who has a commercial lease. If you punch them in the nose, the business is probably closed for the rest of the day. An individual with good employees is like a person with a superpower. They’re stoppable, but they are orders of magnitude more capable than the lone guy or gal.

Getting employees is pretty easy, though managing them is a different challenge from the one you’ve traditionally faced. You’ll be pretty bad at it at first. I probably squandered what could have been an excellent first employee by alternately being too generous and too demanding. The second employee stuck around and learned with me.

The first objection is always that the store owner can’t afford an employee. If your goal is to have a profitable business, and you’re netting so little that you can’t afford someone to cover you while you take a day off, then you haven’t bought a business. You haven’t even bought a job. Jobs have days off. It’s a tough reality: There exists a state where the business has entered a death spiral. Without the resources to grow, no growth occurs, and nothing awaits but a miracle, eventual dawning of the realization that it’s a lost cause, or a long, mediocre slog that ends in the welcome release of death. The young man who owned my store before me had a fortune cookie fortune stuck to his monitor that said, “Good things come to those who wait.” It’s not true, so don’t wait for it to come to that. If you’re in this situation, then start making dramatic changes to what you’re doing, or start looking for a way out.

Downsides: Having an employee forces you to articulate to another human being how and why you do the things that you do in your store. This will hurt. It will expose all the lazy things that you allow yourself to get away with when you see an employee doing them and it makes you angry. It will cause you to start seeking easier, simpler ways of doing things, not because you can’t do complex tasks, but because the jobs that need doing must be made teachable. You will have to swallow what pride hasn’t been beaten out of you by the game industry and make the changes. It will be worth it, I promise.

Even at a lower income, your life is almost immeasurably better once you have two or three days off every week. Eventually you’ll pick up a second employee, which will save you from having to work 12 days in a row if someone gets sick. Once you’ve got enough employees that you are liberated from the requirement to be behind the counter, your entire life will change. You get to start doing things like hunting for closeout inventory and fixtures, going to trade shows to learn to build a better store, and maybe seeking opportunities to expand or multiply your business. I have seven employees, I’m sitting at the library typing away in peace, and I’m going to have dinner at home tonight. I’ll be away from the store during Friday Night Magic! It would have been unthinkable four years ago.

When you add employees to the mix, you remove the limits placed on the business by your frail, pathetic meatbag body. The new limits are determined by your ability to create good process, hire excellent people, and keep destructive hubris at bay. Furthermore, there are mental limits that can be circumnavigated with the right employees. If you got good ones, you will start to discover that your lackeys are better than you at all the things you’re bad at. I’m starting to get to the point where even my managers get to work on the business  rather than just in the business some of the time. That is a terrifying development, but if I’ve done my job well, it’ll be amazing for everybody.

You need a lackey. Go get one.

The customer who stomped away
Feeling the urge to hatred spew
In order to the public sway
Posted a one-star review

The business owner, thinking hard
Knowing the wrong he did not do
Plays what he thinks is his best card
“He’s dumb, he smells, and that’s not true!”

Not in so few sharp words, of course
He types all night to show the herd
Verbosely beating his dead horse
With many words, polish a turd

To make future-folks with you ally
As seasons pass and tree-leaves fall
Might be the greatest, best reply
Would be to make none at all

Why the crap would you need any of these rules posted in order to set the expectation that those behaviors are unacceptable?

You would probably say something to someone who was gutting a live raccoon on one of your card tables, but do you think that you need to have a “no raccoon vivisection” rule posted?

• No drinking or drug use.

Do you really run the kind of establishment where this is a problem? Do you really think that someone is going to post a negative review because you wouldn’t let them do PCP at your tournament, but he didn’t have a sign to let him know that he couldn’t do illegal drugs in your store?

• Do not lean on the counter. Counter is unsteady and could tip over.

This sign will not save you from liability when someone leans on your counter and it gives way underneath them. Buy better fixtures.

• Prices on Magic cards may or may not be up to date.

What is it that you would say you DO for a living, anyway? Either get back to work or fix your process so that it requires less effort.

• Please ask staff members for prices on cards.

How’s it feel to run a make-pretend business? Spouse with a good job, right?

• All customers are expected to bathe regularly and wear appropriate clothing.

Way to feed the stereotype to every person who walks in the door, buddy. Tell your staff to gently inform problem customers that they need to take care of their hygiene before they return. Don’t hire cowards.

• Do not adjust this thermostat.

Maybe you should get a locking cover or a password-protected thermostat, because this sign isn’t going to do anything to stop someone who thinks it’s appropriate to touch someone else’s thermostat.

The very first thing I did the night I bought my store is walk around and tear down all the rule sheets. It’s been five years yesterday, and I’ve never regretted having high expectations of my staff and customers. Posting a ridiculous sign signals to everyone involved that you run a problematic place with problematic people. We address the problems like reasonable human beings, and ask unreasonable people to leave.

Bad behavior isn’t accepted here, and the staff is empowered to deal with it when it happens. If they’re not sure about a situation, they call me. When my job mostly stopped involving time behind the counter, I got a few of these phone calls every week. Then one or two a month. Now I get none. The competitor across town has rules posted everywhere and no end of problems. All our banned players play there.

Here’s our only posted rule:

My wife and I honeymooned in this town, and we revisit it frequently when we want to get away from the shop. This week we’re out here with another couple, which is fun. Tonight the other three in our group are doing an Escape Room. Since I’ve got an aversion to being locked in a room, even for play, I decided to sit it out and spend the evening downtown, visiting businesses.

A local game store was recommended to me by another retailer, so I went to have a look-see. As I walked in, two occupants briefly suspended their conversation to say “Hi” to me, then went right back to talking. The store was probably 2,500 square feet or so, and mostly consumed with tables. There was a calendar of events poster from Wizards of the Coast that went out of date two months ago. The merchandise section was about 150 square feet of sloppily-piled, but at least mostly current, merchandise. I looked around for 90 seconds, then turned around and left. A hasty shout of “Was it not what you expected?” hit my back before the door closed.

Sadly, from the sub-prime location and $150 unlit sign, it was exactly what I expected. I didn’t introduce myself because I didn’t want to offend the clerk. Besides, he seemed busy. I asked my friend about it and found out that he’d confused this store for another, less terrible, one.

Later, I visited a used book store. It’s run by one elderly lady and her tiny dog, and she spends all her time making yarn in the center of the store. I visit it every time we come to town, just out of disbelief that it’s still around. Is she living on a big life insurance payout? Does she have a reverse-mortgage arrangement for the very valuable real estate? Is it a front for a government safe house? I’m not sure, but she’s still there after at least eleven years.

As always, I was confronted first by a small, angry dog. The owner advised me not to be friendly, but just keep moving. I stepped around chewed-on chicken bones that were piled in the floor and walked on.

“Hi! Where is your science fiction section?” I asked, looking as always for more copies of The Moon is a Harsh Mistress to give away.

“We don’t have much, but come here, I’ll show you.”

“Oh, I don’t want to interrupt your work.” I said.

She looked up at me with annoyance. “I wasn’t going to get up. I was going to tell you where to go, if you’ll listen.” She pointed with her nod, since her hands were busy with the spinning wheel. “Go down until you see the hat rack, and turn left, then take the aisle on your right.”

I thanked her and walked back into the store, stepping around loose boxes and piles of yarn. I wasn’t seeing any hat racks.

“Didn’t listen, did’ya? Turn around and come back, then turn at the hat rack, then it’s the first aisle on your right.”

I turned around and, sure enough, there was a crocheted hat sitting loose on one of the bookshelves. I turned right, then right again, finding the section.

“Life is better when you listen, isn’t it? I can never get anybody to listen.”

Biting my lip, I examined the shelves. No Heinlein at all, save two copies of The Cat Who Walks Through Walls. I poked around for a bit but, fearing that she was becoming grumpier with me by the minute, soon wished her a pleasant evening and left. She asked me not to bring a messenger bag with me, next time.

I’ll be back without the bag next time. This has become a tradition.

My dad used to say something about businesses he saw being run poorly. “Whatever it is that the owner wants out of that business, I guess they’re getting it.”

I never asked him what he meant, but I think I can give it a shot. In our industry, retailers are constantly fretting about the Big Bad of Amazon, Books-A-Million, and digital delivery. The response is frequently that we should endeavor to beat them with superior customer service and attention to detail. Everyone says that they care about making a great customer experience, but we’re all hypocrites on one level or another. Maybe it’s poorly-merchandised shelves, or dirty bathrooms, or employees that don’t greet and engage every customer. My shop could use some cord-hiding, a coat of paint in the bathrooms, and a fresh wax job.

On some level we all have things that we give up on, or at least tolerate with no definite plan for improvement. Visiting businesses like these helps remind me that, much as every person is the protagonist in their own story, every owner of a terrible business has perfectly rational-sounding excuses that allowed their business to decay to this point.

After looking at these pictures? I’m going to buy some paint when I get back to the store.

If you are in business for more than a day or two, you’ll run into vendors that consistently fail to deliver on their promises. Maybe it’s a tabletop games supplier who frequently gets your orders wrong, never has what you want in stock, and doesn’t return your calls, anyway. Maybe it’s a comic book vendor who frequently damages your books, or charges you to ship a quarter-inch catalog in a medium flat-rate box. Maybe it’s a parts supplier who takes forever processing returns and then hoses you on half of them.

Your options in these situations always fall into one of these categories:

1. Scream and cry on the phone to a customer service representative. Write long, public Facebook posts about how awful this vendor is. Concoct Machiavellian schemes to play your bad vendors against each other. Travel to your vendor’s offices and key some cars.
2. Make reasonable requests of your vendor, complain when standards aren’t being met, and move your business elsewhere when you find that you no longer want to do business with them.
3. Accept the mistreatment.

#1 is right out, of course. We’re professionals, right? Except that, uh, I may have flown off the handle at vendors one or eight times when I was just starting out. Every slight was a personal offense. Long emails were written. Empty legal threats were made. The light of those burning bridges lit my path for years and can still be spotted in the distance when conditions are just right. There are vendors with whom it would be mighty convenient to trade with now, but who will likely never return my emails again, because I was a jerk.

#2 is how it’s supposed to work. I address a behavior that I find unacceptable, and the vendor either shapes up or gets replaced.

But what happens when that vendor is the only place to go for what your business needs? What do you do if eliminating that vendor will result in a significant loss of income?

You go for #3. You accept the mistreatment. Oh, sure, you should find ways to mitigate the damage it causes, but ultimately you’re making this decision because it’s a win for you.

That win for you can frequently be assigned a number, and I call that number the Dirtbag Dividend.

I have game suppliers who didn’t treat me the way I want to be treated. I asked that they change the behavior. The behavior didn’t change, so I don’t do business with them, uh, except when I need to get something only they carry. I’d rather swallow my pride and accept the fact that I’m going to have to carefully check everything I get from them. My reward, my Dirtbag Dividend, is the money I’ll make on that item that I couldn’t get elsewhere.

The dominant comic book distributor has a nasty reputation among store owners for being difficult to deal with, for frequently shipping damaged items or shipping undamaged items in silly ways. This is frequently the FIRST thing that comes up when someone asks about comic books. Many store owners will tell you that they stopped carrying comics rather than deal with this distributor. And yet, many comic stores continue to exist, and many hybrid stores make comics a part of their mix and make good money doing it. I’ve seen their numbers, and the profit is real. That profit is their Dirtbag Dividend, though calling it that may be unfair. I’m beginning to suspect that this particular distributor does the things it does because it deals with thousands of unique SKUs that change every single month and have strict release schedules.

We deal with phone parts suppliers in China. The defect rate is about 12%, and they hose you on about half the returns. Between getting hosed on rejected returns and pulling teeth to get the good returns pushed through over months, I figure it adds 10% to the cost of the parts. I could deal with American resellers of the same parts and have them deal with all the hassle, but it would cost 30% more on the front end. That 20% gap, even at my low volume, is enough to make the difference between driving an old Chevy and a new Lexus, or maybe the difference between toiling to make one store work and rolling toward expansion to multiple stores. To earn it, I have to go to sleep at night trying not to think about the fact that my rep lied about the condition of the parts I returned. It hurts, but the Dirtbag Dividend makes it all work out in the end.

I recently heard a theory that a guy who runs a restaurant is angry sometimes. A guy who runs two restaurants reaches peak anger: He is ALWAYS angry about something. The guy who runs six restaurants isn’t angry about anything anymore. That old cliche about having the serenity to accept the things you cannot change? There’s money to be made wading through that serenity. Money that your peers might be leaving on the table. Take that money and serenely live better than your peers with it.

If you’re a game store owner without a computerized inventory, there’s lots of things you’re missing out on. If you’re a tech-savvy game store owner without a computerized inventory that you can tinker with, you’re really doing yourself a disservice.

In the used game business, what you’ll find is that you’ll never get enough of the good games, while you’ll have the crappy games coming out of your ears. In theory, with per-item variable trade valuation (I should write an entry on that), your payouts should be high enough on good games to attract them, and low enough on the crappy games to keep the volume at a trickle. In practice, I pay 56 cents for Allstar Baseball 2004 (Playstation 2) and still get ten copies a year in trade. A customer lugging a plastic tote full of PS2 games into the store usually doesn’t care what he gets for most of them. He is only here because he saw the Facebook ad and thought he might get a few bucks. His backup plan if you don’t take the games is throwing them in your dumpster if he’s a nice guy, or dumping them in the parking lot if he’s a jerk. His real concern is making sure that he gets his useful plastic tote back.

So your otherwise healthy game store will slowly grow a stable of undesireable games. Like a mold.

What to do? You can pull duplicate titles, but doing so blindly may hurt your stock of games that sell surprisingly well even if you’re frequently left with many copies. My lackeys used to try to pull copies of Halo 2 for the Xbox and put them in the dump bin. No! Bad lackey!

What you want, then, is a way to look for games that you not only have too many of, but which also suck out loud when it comes to actually, you know, being sold. In SQL, it will look something like this:

select item_name, (quantity_in_stock – 1) from items
where item_category = “Playstation 2”
and quantity_in_stock > 1
and sell_price < 10
and (select coalesce (sum(qty), 0) from transactions where type = “Sale” and transactions.item_number = items.item_number and DATE >= NOW( ) – INTERVAL 365 DAY) = 0

We want the item name and the quantity in stock (minus one) for all games in the “Playstation 2” category where we have more than one copy, the price is under $10, and where the number of copies sold in the past year is 0.

After a few seconds of crunching, this gives us the following list of games:

Alfa Romeo Racing Italiano 2
Allstar Baseball 2004 2
American Chopper 1
American Chopper 2 Full Throttle 1
Ant Bully 3
Athens 2004 1
Bloodrayne 1
Bode Miller Alpine Skiing 1
Bombastic 1
Boogie Bundle 1
Buzz!: The Hollywood Quiz 1
Dance Dance Revolution Extreme 2 3
Dance Dance Revolution X 1
Dead or Alive 2 1
Downhill Domination 2
Escape from Monkey Island 1
ESPN Football 2004 1
ESPN Major League Baseball 2K5 1
Eve of Extinction 1
EyeToy Play 4
Fantastic 4 Rise of the Silver Surfer 1
Fantavision 1
Flow Urban Dance Uprising 1
Ford Racing Off Road 2
Full Spectrum Warrior 1
Full Spectrum Warrior Ten Hammers 1
Genji Dawn of the Samurai 1
Ghost Recon 2 2
Greg Hastings Tournament Paintball Maxed 3
Gretzky NHL 2005 1
Gungriffon Blaze 1
Hard Hitter Tennis 1
High School Musical 3 Senior Year Dance 1
Hot Shots Tennis 1
Hummer Badlands 1
Jet X20 1
Jimmy Neutron Attack of the Twonkies 1
Karaoke Revolution Presents: American Idol 1
Kengo Master Bushido 1
Lemony Snicket’s A Series of Unfortunate Events 1
Let’s Ride Silver Buckle Stables 1
Madagascar Escape 2 Africa 1
Madden 2001 1
Madden 2003 2
Madden 2004 2
Major League Baseball 2K6 1
Midway Arcade Treasures 1
MLB 07 The Show 1
MLB 10 The Show 1
MLB 2004 1
MLB Slugfest 2006 1
MVP Baseball 2004 3
MX vs ATV Untamed 1
NASCAR 08 1
NASCAR 2001 1
NCAA Football 09 3
NCAA Football 2002 3
NCAA Football 2007 1
NCAA March Madness 2005 1
NHL 2003 1
NHL Faceoff 2003 1
NHL Hitz Pro 1
NPPL Championship Paintball 2009 3
Over the Hedge 1
PBR Out of the Chute 1
Puzzle Challenge Crosswords and More 2
Real World Golf 1
Rock University Presents The Naked Brothers Band 1
RTX Red Rock 1
SBK: Superbike World Championship 1
Ski and Shoot 1
Ski-Doo Snow Racing 1
Spy Hunter 2 1
Star Trek Encounters 1
Summer Athletics The Ultimate Challenge 1
Summer Heat Beach Volleyball 1
The Incredible Hulk 1
Tiger Woods 2004 2
Tiger Woods 2005 1
Tokyo Xtreme Racer Drift 1
Tokyo Xtreme Racer Zero 1
Tony Hawk 3 1
Top Gear Daredevil 1
Top Gun Combat Zones 1
Unreal Tournament 3
Warriors of Might and Magic 1
World Championship Cards 1
World Series Of Poker 2008 1
XG3 Extreme G 3 1
XIII 1
X-Men: The Official Game 1
Legends of Wrestling II 1

Gah. What a load of hot garbage. This removes 120 PS2 games from our inventory. Each DVD case is half an inch wide, so we just cleared a bit over one full four-foot rack of games. If I wanted to clear more space, I could take away non-duplicated games that we haven’t sold in two years. I plan to do this tomorrow to gut our much-hated PSP section.

It’s tempting to spare some of the games on the chopping block. Dead or Alive 2? That’s a good game! And yet, we have more than one copy and it hasn’t sold for a year. We could be mislead by coincidence: Maybe it was out of stock for a year and then we received two in trade yesterday. If in doubt, consult an item history report for that game.

See? We have had at least one in stock since November 2014, with no takers. I’m not going to get rid of both, just my extra. That extra copy was bought from a customer for 99 cents, so it’s no big loss.

Upside: If you report your inventory value to the IRS as something like 50% of retail value, and you’re employing per-item variable trade valuation, you’re about to come out way ahead by clearancing out this type of garbage inventory, which typically consists of items that you paid 10-20% of resale value on, as opposed to 30-70% for titles that you actually want. The retail value of these games is about $500, but my trade value on them is only about $70. If I sell them for what I’ve probably got in them, I win at tax time, to the tune of my marginal tax rate times about $180 of reduced inventory value.

Don’t overdo this just for the fun of it. At least, don’t cut as severely as I am cutting, here, unless you are hurting for space. By dumping my extra copy of Dead or Alive 2, I’m betting that no more than one person will come in looking for a copy before I get another in trade. I may lose that bet. That customer may find another game to buy, or he may decide that my store sucks and he’s never coming back. I’m weighing the downside risk for that particular game against the half-inch that the case takes up on my shelf, and deciding that I want the half-inch.

You can cut too deep. I feel like the best thing to do is cut until your space squeeze is *almost* fixed, and then stop. The culling can get too fun, at least for an anti-hoarder like me. It’s important not to cut off the entirety of the long tail. But when you’re working with under a thousand square feet of retail space, the last little bits of inefficient, unwanted merchandise are the best place to start cutting. Technology can help you place the knife more efficiently.

Employee note reads, “derpy left thumbstick.” Further inspection reveals a joystick mechanism that fails to return to center under normal pressure. Luckily, we have a spare part from another controller!

Of course, I mention that I should try not to forget to re-install the vibration motors, then I leave them out at the end of the film. Don’t worry, I remembered right after I stopped recording and got them in.

I’m not good at this and I have next to no training. Next time I’ll work on keeping the work in the center of the frame and mumbling less.